Life in South Bend, a Rust Belt city on the move.


AVANTI Dusk, News... Nights

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Studebaker’s Avanti is long off the production line, but South Bend is far from finished.

Just blocks from the hallowed assembly plant sits INVANTI, a burgeoning startup generator building companies that matter.


Three classic AVANTI advertisements, rebuilt in homage to our heritage and respect to our new economy.

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